INDIANAPOLIS — The Los Angeles Rams finalized what they called an “evolving” of their uniform for the 2017 season on Thursday, unveiling a redesign that removes the gold from their pants and brings back the blue-and-white helmets from the 1960s and ’70s.
The Rams announced the new concepts over the past couple of days and took a very rare step in allowing fans to vote on specifics through Facebook and Twitter.
Fans voted on whether the pants would have one or two solid blue stripes, and whether the helmets would come with blue or white facemasks.
Fans chose the one blue stripe and the white facemask, which the Rams will now wear for home games at the Coliseum.
Per NFL rules, though, the jersey must remain the same, and continue to have hints of gold along the shoulders, until the Rams do a complete rebranding of their uniforms. The team is planning that for the 2019 season, its first in the new stadium, and has already begun talks with Nike and the NFL on what that will look like.
The Rams’ most popular uniforms are the throwback blue-and-yellows, which they can still wear on a couple of occasions this coming season.
The Rams went to their white jerseys for both home and road games in 2016, their first year back in Los Angeles.
On the road, they wore blue pants with gold stripes. Those stripes will now be white. The throwback helmet, which the team brought out for the Thursday game against the Seahawks this past season, was made popular by Roman Gabriel and the “Fearsome Foursome.”
In a statement released by the team, Gabriel said: “This just goes to show all the hard work my teammates and I put in while wearing those uniforms isn’t forgotten. We loved those uniforms and wore them with pride. I know the current players will wear their uniforms, especially the white horns, with just as much pride.”